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Works Gourmet Burger Bistro
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Burger Buzz. The Latest News

Tapping Into Beer Flavours

Tuesday, 4 Nov 2014
It was almost a year ago that The Works Gourmet Burger Bistro introduced its “Believe in Baconism” limited-time menu—a deep-fried bacon appetizer, a milkshake with bacon and three bacon-ladenburgers—capitalizing on the bacon trend when it was on the minds and in the mouths of customers everywhere. Now, the burger chain has introduced a new limited-time menu that’s in line with the craft beer trend, ramping up the age-old combination of burgers and beer and giving customers more reasons to crave its flavour combinations. Last week The Works rolled out two beer burgers featuring local craft brews and a root beer burger. The Beer Goggles Burger is a 100% Canadian beef patty that’s beer-battered and topped with bacon, lettuce, tomato, red onion, pickles and a Moosehead beer and cheddar sauce. The Barking at My Cow burger tops the patty with smoked brisket, Barking Squirrel beer-braised onions, Jack cheese and bacon, finished with Barking Squirrel beer barbecue sauce. Root for Mah Piggy is topped with Jones root beer barbecue-glazed pulled pork, onion strings, housemade root beer barbecue sauce, lettuce and tomato on a toasted pretzel twist. Technomic’s latest Canadian Flavour Consumer Trend Report identifies beer-based sauces as an opportunity flavour for burgers as well as beef, chicken and pork dishes. And with craft beer sales booming, operators might consider incorporating popular or local craft brews into entrées, appetizers and desserts. According to Technomic’s MenuMonitor tool, some operators already do so, but for the most part on a limited basis. Most mentions come from beer-battered fish and onion rings, but a handful of operators have recently incorporated brews into dishes: ◦Pizza Royale’s Red Beer Braised Pulled Pork Pizza features red beer rotisserie pulled pork that’s been hickory-smoked, chipotle sauce, mushrooms, red onions and mozzarella. ◦Casey’s Bar and Grill offers a few booze-based sauces for its chicken wings, such as Jack Daniel’s or Budweiser barbecue and Apple Beer barbecue sauces. ◦Wild Rice’s Kangaroo Steam Buns are housemade, filled with beer-braised kangaroo and caramelized onions and served with chipotle aioli. Other restaurants offering a variety of brews should take note and consider incorporating the flavours of beer, craft or otherwise, into their menus.
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